These days in my posts at kjrocker.com i am focusing more on list building and lead generation related topics on my blog because of the simple reason that many people think it is very difficult to build lists but its actually not , Let me ask why do some internet marketing gurus can attract thousands of people to their list within 24 hours, while other online marketers can barely attract a hundred subscribers within a month? Why such a gap in their success? That’s mostly because those successful gurus are following certain principles in lead generation that guide them to achieve such kind of success, while on the other hand, lots of other marketers are in ignorance about such principles. If you want to ensure your success in your lead generation strategy, you have to follow the same principles that those gurus are following. Here are 7 solid principles of successful lead generation:
1. Be A Part Of The Solution, Not A Part Of The Problem
First of all, you have to understand that attracting leads to your business is not an easy thing to do. Unless people trust you and are willing to follow what you’re saying, they will not be willing to join your list. So, how can you convince people and make them to trust you? You can do it by becoming a part of the solution, not a part of the problem. Your audience has a problem that they need to solve, and you should be the one who will bring that solution to them with your mailing list.
2. Be Friendly, But Speak With Authority
It is very important for you to be friendly with your audience because you want them to be willing to follow you later. If you are not friendly toward them, then chances are they will hate you and find you annoying. That’s why it is important for you to write your promotional copy with a friendly tone. However, you also need to show your authority to your audience, or in other words, you also need to show your audience that you are an expert in your niche.
3. Give Your Audience An Irresistible Offer
What you are offering to your audience will determine how people will react toward your offer. If you want them to accept your offer graciously, without much resistance, then you should give your audience an irresistible offer, i.e. the offer that they cannot resist. If you are giving away free product, be sure that your product is not available elsewhere, and be sure that it can answer their biggest question to solve their problem. Also, you need to ensure that your audience can get the full benefit and value from your offer.
4. Give More To Receive More
If you want to attract more leads to your offer, you need to be aware of the law of giving and receiving. It is something like this: “The more you give, the more you receive.” You can only get positive result if you give more value to your audience. That’s why it is important for you to focus on giving the best thing that you can give to your audience before expecting them to give you something in return. It is not the other way around.
5. Do Not Waste Anything
Use anything that you have at your disposal. There are infinite ways to attract more leads to your business. For instance, if you have an old mailing list with several hundreds leads, you can promote your new mailing list in your old mailing list. This will give you some good leads in return. Then, if you have some old articles that you are no longer using, you can use them in your promotional materials in order to attract more leads to your mailing list. The key is not to waste anything that you have. If you can use them to attract more leads to your business, then use them.
6. Address Your Audience Personally
You need to build a personal connection with your audience because this is the best way to keep you emotionally connected with them. If you know your audience personally, they will consider you as part of their circle, which will benefit you further in persuading them to follow your recommendation. So, you should address your audience personally and make them feel that you know them personally. Instead of using “Dear readers” in your copy, you should be addressing the first name of your audience.
7. It’s All About Quality, Not Quantity
The success of your lead generation effort will be determined by the quality of your traffic. Good leads will come to your business if you can attract highly targeted traffic to your landing page. You can’t just attract any kind of traffic. You need highly targeted traffic in order for you to turn them into quality leads. So, quantity is not the problem, but quality is. The quality of your traffic matters.
Follow those principles and you will be guaranteed to succeed in your lead generation strategy. People who follow those principles will be able to significantly improve their landing page conversion and they will also be able to attract more leads in a short period of time.