Last updated on March 3rd, 2020 at 09:30 am
What are Push Notifications?
Push notifications are the hottest tool for advertisers right now. They are those small messages that appear on your app or website even when you are not active on it. All major mobile apps and websites are using them. They are used to inform people about new updates, offers, and discounts. Push notifications can be in the form of a simple message or include pictures, sounds, and videos as well. Apps or websites mostly ask your permission in advance for sending them to you.
Why send push notifications?
The benefits of using push notifications are proven. As per localytics survey report, they can increase an app engagement rate by 88%. They are tough to miss. They pop up on your screen even if your browser is not open. They also help track user behavior. They help bring old users back to your app or site. They are sent to customers when they are most likely to take action. For example, if the user enters a specific location or if they have visited a website like yours. They also convert users by creating a sense of urgency. For example, “The item you wanted is now in stock” reads a regular message from an e-com website.
Which advertising network to choose?
The selection of a good push notification advertising network holds much importance. Many such networks have recently emerged. The choice is tricky because of so many options. There are many factors to look at when choosing one for your brand. You need to know the coverage of the network. You also need to know the gender, age, and other details of the users it covers. You must check how many advertisers are already active on the network for credibility. Other vital factors are the rate of conversions and the minimum cost per click.
We have prepared a list for you of all the top push advertising networks in 2019. It gives detailed information about all these networks to help you choose. Let’s have a look at what they offer.
Founded in 2011, Propellerads is one of the leading push notification traffic networks. They introduced push notifications in JANUARY 2018 and since then PropellerAds has a global reach of more than 1 billion per month. With 32000 advertisers, they generate 25 million conversions monthly as per their website. Their ad creation platform is easy to use. A simple campaign creation form makes the job of advertisers easy. They also give a preview of push notification so that you can see how your ad looks to the users before rolling it out. An option to target only PropellerAds specific users is also present, which is not given by other platforms. They also show Traffic Chart based on country so advertisers can see exactly how much traffic is available on network and what are minimum and maximum bids for a specific format in a specific country.
Megapu.sh is the first-ever push notifications advertising network as per their website. As of now, they have more than 106 million active users on their platform as per their website. Their traffic includes 80% of men and 20% of women. Because they have more men than women, they are an ideal platform for brands catering mainly to men. More of their users show interest in cinema and tourism, thus making it an ideal platform for entertainment and travel brands. On their site, Megapu.sh boosts a minimum rate of $0.001 per click.
Ad Maven also offers push notifications. Their network sends more than 2 billion messages daily.
They offer high performance for any budget. So whether you are a big brand or small, you can approach them for your needs. As per their website, they give 30% more ROI as compared to other networks. Most of their traffic is direct, which ensures quality. Through their advanced platform, the advertiser gets access to all user data in one place.
Richpush is another popular network. It has a global reach of more than 450 million users. The minimum cost per click is $0.003. Its Smart CPC Smart CPC features allows the advertiser to reduce cost per click where its possible without any loss in conversions, whichprovides excellent value to the users. Richpush works with nutra, sweepstakes, gambling, mobile apps, e-commerce, and many other industries. It offers 16 targeting options (incl. targeting of New Subscribers only), dedicated experts and campaign optimization features. RichPush has also launched In-page Push notifications, a new push ads format that gets around Chrome and covers iOS devices.
MGID is a relatively new addition to the push notifications advertising networks. MGID
has a network of 850 million unique users. They deliver 9 billion push notifications in a month as per their website. Their CPC starts from $0.01. MGID provides access to a unique base of users through mapping across networks. This mapping saves the advertiser from paying many times for targeting the same user. MGID supports 70+ languages globally.
Most of Zeropark business comes from dating platforms, e-com, and app downloads. Zeropark has more than 5000 active advertisers. It serves more than 3.5 billion ads daily. The minimum cost per click rate is below $0.01 if you target tier 3 countries. Zeropark allows multiple creatives in push ads. This option allows sending 10 variants of one creative to different users to find out what works best with the users. Zeropark also offers Al-powered tools to optimize. They also take pride in giving fast campaign approvals through dedicated teams.
Airpush is one of the well known mobile advertising networks. They have been in mobile advertising industry for a while and are one of the leading mobile advertising networks now offering push notification advertising options. With reach to over 450 million users worldwide 6000 publishers they are an ideal platform for advertisers looking to take advantage of push notification advertisements. and Their retargeting and reporting sections are user friendly and details as well.
Now that you are well aware of the top push notifications advertising networks for 2019. Go ahead and choose the one that best fits your need!